Neighborhood Members Request the Planning Commission to Insure “Settled” Height Matter and to Prohibit Commercial Logo Facing Community

Residents Present Case to Planning Commission Against Last Minute Change by Developer

Effort to Secure Residential Nature of Neighborhood Over Commercial Advertising 

Logos and Ads Should Face the Commercial Corridors

Portion of One Letter to the Planning Commission from a Neighborhood Resident

Polling on the Issue Is Available on Post Facebook Site

“We fought hard as a neighborhood to obtain the compromise in which the developer lowered the height to be 4 stories over the one commercial level.  We thought the issue was settled. The added height on the tower should not be allowed.  There can still be a tower feature to provide the architectural articulation, but it should be capped off at the five-story height (the Kensington is an example).

“In addition, we oppose the presence of a logo on this side of the project.  Harris Teeter does not have one on the back side, and it is our understanding that none of the other mixed-use projects have logos on the neighborhood side.  In this case, the project is facing a R-1 neighborhood, not just on Park Ave, but all the way up West Street past Great Falls Street and beyond. There is not even a logo on the Broad and West Street corner, a much more reasonable place to put a logo sign.

“If a logo is going to be allowed on the neighborhood side (which we believe is establishing a very bad precedent not in keeping with the character of the City), it does not need to be on an 11 foot extension that violates the agreement we felt we had and casts even more shadow on what is already going to create a much darker, icier area back across Park Avenue and up West Street as it is.

“Please require the developer to reduce the height of the tower element and keep logos off the residential side of the project.”

3 Comments on "Neighborhood Members Request the Planning Commission to Insure “Settled” Height Matter and to Prohibit Commercial Logo Facing Community"

  1. I am happy to say Mill Creek announced they have reduced the height of the tower (actually a two-sided parapet) by 6 feet, making it approximately 5 feet higher than the near by roof tops, and removed the logo. It’s not a perfect fix, but one which, to me, is an acceptable compromise. My thanks to everyone who commented on this project throughout this long process. In my opinion, there are too many spartments and it is missing a second anchor, but the overall look is much better than was initially proposed.

  2. Saw that logo pop up on the drawings shown at the community meeting. Ironically, it was not present on all the renderings…as if it was added at the last moment in order to slip by attention.

  3. Thank you for posting this.
    If the Planning Commission allows this advertisement feature to be built facing a residential (no such advertisement exists at any other development, to include 301 W Broad, Northgate, Pearson Square) then we can expect the same to be permitted at future mixed-use developments, to include the already approved Broad and Washington project. Do you want to see a development logo every time you drive down your neighborhood street? I don’t, and I don’t want it for anyone else in the City, either.

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